Samsung Frame TV 2017

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Samsung The Frame 2017 is a TV based on LCD display technology with 4K resolution and flat design. The new "TV" has a bezel that looks like a picture frame and displays images from its library of more than 100 art pieces, including landscape, architecture, wildlife, action scenes and drawings. You can also display your own photos.
Instead of turning off like a standard TV, leaving a blank black rectangle on the wall, The Frame is designed to always show its picture when someone is in the room. It uses a motion sensor that keeps the image onscreen as long as it senses movement. When there's no motion after awhile, the screen goes blank, saving power.
The Frame has numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels.

Role:

Visual Design (TV and Mobile)
Production
Provided UI elements and contents
Design Specification
Redline Document in UI Designing

Client:

Samsung Research America

The Samsung Frame TV is a beautiful product that blends art and technology in a unique way. I was fortunate to be involved in the project in 2017 as a graphic UI designer, focusing on visual design production. It was an invaluable learning experience for me, and I had the opportunity to collaborate with a talented group of designers, participating in brainstorming sessions to explore ideas for UI, user flow, site architecture, visuals, icon creation, and wireframes. Throughout the project, I worked closely with the project manager, in-house developers, and interaction designers, and learned a great deal from the team’s collective expertise.


The Samsung Frame TV is a confidential project, so I'm unable to share the designs here. Thank you for understanding.